Apple loves you, but it loves your money more

So the new Apple Lighting cable introduced with the iPhone 5 has an authentication chip embedded. Guess Apple wants you only to use their reasonably priced cables, naturally just to make sure that you experience  true quality, and certainly not to milk your wallets.

As a tip for frustrated Apple users, try a 3rd-party cable, oops, right that's not okay, that would eat into Apple's revenue.